IT STARTS WITH OUR CLIENTS
Cognitive Marketing is a strategic communications consultancy founded in 1993 in Rochester, NY by Peter Holloran and Josanne DeNatale. We are the best choice for leaders of organizations who believe that their success depends on their ability to listen and respond effectively to the markets they serve, and who want a marketing communications partner who digs deeper to find the right solution. Our name gives away the essence of our brand: it is our cognitive approach to the strategically-based marketing that we do that works for our clients time and again.

OUR PEOPLE
The firm employs a full-time staff of senior-level directors and administrative support who specialize in strategy development, account management, creative direction and production management and who ensure the integrity and adherence to strategy in all the work we produce. As to the quality and veracity of our marketing solutions, we engage the services of independent creative talent who are selected based on their area of specialty as a custom fit to meet the specific challenges of our diversified client base.

OUR WORK
We specialize in the development, implementation and management of organizational and corporate positioning programs, as well as product and service brand development. We are equally versed in traditional media and on the Internet, and are often expected to ensure the integration of our client’s messages in all media. The development of brand positions and brands is not merely another service we provide to our clients, it is the bedrock upon which everything else we can do for them is built.