CASE STUDY: ConnectRochester Business Portal and Marketing Campaign

Marketing for regional economic development results in greater opportunities for individual companies and organizations, but also for an entire region. Our efforts in this area of cooperative marketing focus primarily within the photonics and biomedical industry clusters of our economy. The results stimulate investment, help recruit talent, and differentiate our regional brand position.

Our work in this area includes:

ConnectRochester:
The Partnership for Greater Rochester’s New Economy
Interactive website with searchable commercial property listings, compendium of links to area business, educational and research organizations, and comprehensive archive of regional business news and achievements.

National Advertising Campaign for the Photonics and Telecommunications Industry
A print advertising campaign and companion website promotion featuring the accomplishments of area high-tech companies and their people ran in national trade publications. The full-page, full-color ads included a complete list of area companies in the Rochester Regional Photonics Cluster who co-sponsored the ads.

“It’s Always Rochester”
Promotional Flash Animated, Interactive CD
Used at the annual conference of the International Development Research Council (IDRC), this CD included a giveaway targeted to national site selection consultants. (To view this presentation through your web browser, you must have Flash ver. 5.)

Brand Positioning Campaign for Rochester, NY
Based on a comprehensive, regional fact-gathering and stakeholder interview phase and verified by research conducted by Roper-Starch Worldwide, the “Make Time for Life… Rochester NY” brand positioning program was developed. As yet unpublished, this program was initiated in response to Mayor Johnson’s desire to put Rochester into the consciousness of America as the quintessential mid-sized American city. Contact us for a copy of the Powerpoint overview of this program.

"Get a New Leash on Life”
The Smartdog Hi-tech Workforce Recruitment Site for the Greater Rochester/Monroe County Region
www.smartdog.org was originally created in 1997 to assist area companies recruit high-tech workers. This lighthearted website containing the many and varied statistics about Rochester’s skilled job force, entrepreneurial zeal and quality of life is now a part of the online job directory of the Democrat and Chronicle.