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INDUSTRY SEGMENTS AND CASE STUDIES
For case studies of our work, select a client
link from the following lists.
SELECT CLIENTS & SERVICES PROVIDED
Alfred University
Institutional positioning study. Named and provided marketing
planning services for the new Advanced Research Center
for the Study of Photonics at Alfred University.
American Red
Cross, Greater Rochester Chapter
Positioning recommendations and a marketing plan for
the chapter. A multi-media promotional campaign for the
safety training courses offered by the Department of Health
and Safety Services. top
City of Rochester
Public awareness campaign for the City’s Zoning Project.
Graphic identity and development of citizen communications
materials supporting the Renaissance 2010 Plan. Development
of a brand positioning strategy (and initial creative
concepts) to serve Greater Rochester, NY.
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Connect Rochester:
The Partnership for Greater Rochester’s New Economy
The design and production of an interactive, business
website portal, www.connectrochester.com. A national economic
development trade advertising campaign featuring the accomplishments
of area high-tech companies in the photonics and telecommunications
industries. Production of a promotional, Flash™-animated,
interactive CD used at the annual conference of the International
Development Research Council (IDRC).
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County of Monroe Industrial Development Agency (COMIDA)
Creation of a new organizational logo. Writing, design
and production of COMIDA’s Annual Report. Development
of a print advertising campaign profiling the agency’s
accomplishments and value. Design of COMIDA’s new
website, www.growmonroe.org.
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Dakota
Software Corporation
Corporate name change, logo and graphic identity program.
Product packaging design. Graphical user interface development.
Design and production of print collateral materials, trade
show exhibit design, and corporate website, www.dakotasoft.com.
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Gettysburg College
Development of a new long-term brand positioning strategy
for the college.
The Harley School
Positioning program, print advertising, website design
and content development. top
The IMC (Now known as the Rochester Business Alliance)
Organizational positioning study, resulting in name modification,
new logo and graphic identity program, and positioning
line. Also developed Smartdog.org for a collaboration
of the IMC, the Chamber, the City of Rochester and the
County of Monroe: The Hi-tech Workforce Recruitment Website
for the Greater Rochester/Monroe County Region The website,
www.smartdog.org, and a related promotional campaign,
which ran on the West Coast, were originally created in
1997 to help area companies recruit high-tech workers.
The site, identified by CIO Magazine as one of the Top
100 sites on the World Wide Web in 1998, is now part of
the online job directory of the Democrat and Chronicle.
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Lifespan
Brand positioning study and marketing plan for a non-profit
organization that provides services relevant to people
in the “second half of life.”
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Lobel’s
of New York
Wrote the business plan for this new online storefront,
www.lobels.com. Designed and executed a test market campaign
focused on the San Francisco area, including direct mail,
internet marketing and a geo-targeted regional print advertising
campaign, as well as ongoing email promotional campaign.
Ongoing website content management. top
Memorial Art Gallery
Events and exhibition promotions including the advertising
campaign and exhibition website for the blockbuster Maxfield
Parrish show. top
Nazareth College
Development of a new long-term positioning strategy for
the college. Design, production of a brand identity campaign
on television and in print advertising. Design and development
of key admissions materials. Design and development of
capital campaign theme and case statement.
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Parrone Engineering
Corporate positioning program. Development of new logo
and graphic identity package. Design and production of
key collateral materials. top
Seabreeze
Amusement Park
Retail development program, including new brand positioning
line. Development and production of new television advertising
for the park and its newest attraction, including new
signature music. top
Strong Health/The
Highland Breast Care Center
Market research, positioning program and promotional campaign
to physicians and consumers for the launch of the new
Highland Breast Care Center. top
SWBR Architects
& Engineers
Positioning program, logo and graphic identity package,
capabilities and services brochures. Development of new
business presentation and proposal package. Design of
new website, www.swbr.com. top
The Strong Museum
Design of the Museum’s online collection.
The Wesley
Community
Positioning program, logo and graphic identity package,
awareness campaign including print, television, radio
and billboard advertising, capabilities brochure.
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University of
Rochester/
Warner Graduate School of Education & Human Development
Positioning campaign. Design and production of admissions
viewbook and other key promotional materials.
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Woods Oviatt
Gilman LLP
Brand positioning program, awareness campaign including
television and print advertising, print collateral materials.
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