ON ADVERTISING, STRATEGY AND THE BUSINESS OF MARKETING
The Changing World of Marketing
by Peter Holloran, PDF format

What's Marketing Got to Do with Non-Profits? Everything!
By Peter Holloran, President / Strategic Director, Cognitive Marketing Inc.
for the Ad Council of Rochester, Ad Council Academy, 2001, PDF format

Ten Rules of ‘Cognitive’ Marketing
by Peter Holloran, PDF-format, 2000

Typography: Not Just Another Pretty Face
by Josanne DeNatale presented to Technical Communicators Program, Rochester Institute of Technology. PowerPoint-download, 2003

OUR BOOKSHELF
Required reading: The New Yorker magazine

FAST Company magazine

American Demographics magazine

Wired magazine

The Cluetrain Manifesto, by Rick Levine, Christopher Locke, Doc Searls, David Weinberger; Perseus Books, Cambridge, Massachusetts, 1999

Information Architects, edited by Richard Saul Wurman, Graphis Inc, New York, NY, 1997