Marketing and Philanthropy Conference Paper Now Available

Cognitive Marketing Inc. President, Peter Holloran, recently joined the University Advancement Vice Presidents and Communications Directors from Johns Hopkins University and Millersville University for a panel discussion on brand development, marketing and philanthropy at the March 2009 CASE District II conference in Baltimore, MD. The conference paper we prepared for the occasion is entitled: "Institutional Self-Awareness, Brand Identity, and the Development of a Culture of Giving" and is now available for download here.