Josanne DeNatale and Peter Holloran, co-founders of Cognitive Marketing will be attending the 2009 Presidents Institute of The Council of Independent Colleges, January 4–7, 2009. The firm is a major sponsor of the conference.

The flagship service provided by Cognitive Marketing is Market Voicing^SM– an introspective process of consciousness-raising within and beyond the confines of a campus about its essential character, value, and mission that then serves as the basis for integrated communications, reputation-building, and institutional advancement. Both Josanne and Peter will be available for private consultation sessions throughout the conference. For information in advance of the institute, contact Peter Holloran, president at 888.241.4411, ext. 23 or via email.

Cognitive Marketing’s Market Voicing^SM services focus on institutional mission and include brand consulting and strategy development; integrated marketing planning; admissions, campaign and alumni communications; comprehensive creative services and advertising programs; and the design of institutional identity systems. Established in 1993, clients include public and private universities and colleges, and independent schools.